BNP, Touring and AG partnering for mobility
In Belgium, BNP Paribas Fortis, AG Insurance and Touring have agreed to a strategic partnership for future mobility. The deal appears to supersede a previously announced partnership between Touring and Belfius, another Belgian bank. As a first step, the three companies – market leaders in banking, insurance and motoring assistance, respectively – will promote each other's products on a broader scale and more intensely than already happens.
AG Insurance and BNP Paribas Fortis are already selling Touring products, including bicycle assistance. Touring in turn recommends AG and BNP products, such as bicycle theft insurance. AG also promotes Touring Glass, that company's windshield repair service. BNP's leasing subsidiary Arval is already working with Touring Glass, and relies on Touring Assistance for breakdown services.
The three companies will also work together to develop new innovative solutions, focusing on mobility, prevention and assistance. Simultaneously, the three partners will support the development of a Mobility-as-a-Service (MaaS) ecosystem, by integrating various mobility products and services. One current example is the implementation of 'Easyway', a MaaS app developed for Touring by Optimile, at AG Insurance's Antwerp offices. As a first example of future innovative products, the partners point to a joint pilot project for connected car systems, which will be launched shortly.
The partnership aims to offer customers of Touring, AG Insurance and BNP Paribas Fortis a 'best in class' mobility service – and provide incentives to each company's growth strategies.