ALD also joins MaaS Alliance
The MaaS Alliance is picking up speed. About a month after its competitor Arval, Société Générale's leasing subsidiary ALD is now also joining the public-private alliance aimed at promoting Mobility as a Service (MaaS).
The MaaS Alliance, which currently brings together about 80 major European corporations from a wide range of industries, aims to create a unified and open market for Mobility as a Service (MaaS) in Europe by integrating all modes of transport (shared mobility, public transport, car rental, taxis, etc.) into an on-demand service accessible via a single channel.
ALD sees its accession to the MaaS Alliance as a logical extension of its expertise and ambitions when it comes to mobility innovation.
“Technological progress, digital lifestyles and consumer behaviour all create a growing demand for external mobility solutions, and it's our ambition to spearhead these mobility innovations”, John Saffrett, CEO of ALD was quoted by JournalAuto.com. “As a member of the MaaS Alliance, we're delighted to contribute to an open, collaborative community working to make MaaS a reality”.