Uber partners with the largest taxi service in Italy
Uber has partnered with the largest taxi service in Italy, IT Taxi, to accelerate the recovery efforts caused by the pandemic. Collaboration with IT Taxi will enable more than 12,000 IT Taxi drivers to use Uber across Italy.
Uber has benefited from the ambitious expansion strategy by collaborating with taxi services, generating $6.9 billion in revenue in the first quarter of 2022. The ride-hailing and delivery service company has reported a loss of $5.6 billion in the pandemic period, now eager to cover this loss with profits.
Uber has also made similar deals in Spain, Germany, South Korea and Turkey, Hong Kong, New York and San Francisco. The strategy helped Uber boost its revenue by 136% year-on-year basis, also increasing the usage of its platform by 17%, reaching 115 million users per month.
The deal with IT Taxi will come into effect in June, enabling Uber to provide ride-hailing services to more than 80 cities in Italy, including Rome, Milan, Turin and Bologna.
Italy welcomes collaboration
Uber CEO Dara Khosrowashahi described the partnership with IT Taxi as "truly historic", as Italy is one of Uber's most strategically important global markets.
Mobility service provider SIXT also partnered with IT Taxi at the beginning of this year, starting with Rome. SIXT aims to access over 1 million drivers worldwide in the future, while Uber plans to have every Taxi available on its app by 2025.