Kia launches EV mobility company
Kia has set up a new company to accelerate its interest in electric vehicle mobility services.
The start-up, called Purple M, is a joint venture with CODE42.ai, a Korean technology firm focused on Transportation-as-a-Service.
Purple M will use CODE42.ai’s mobility platform which integrates autonomous vehicle and air transportation services including e-hailing, fleet management, demand-responsive shuttle and smart logistics.
Kia says that mobility services are still largely based on vehicles with internal combustion engines, a technology lag that presents business opportunities for EV mobility. Purple M, it says, will collaborate with specialist e-mobility providers, particularly in Korea’s domestic mobility industry.
The new joint venture will be led by chief executive officer Seo Young-wu, the former CEO of carpooling start-up Poolus.
Purple M builds on Kia’s Plan S mid- to long-term strategy, revealed earlier this year, which aims to achieve a leadership position in mobility services, vehicle electrification, connectivity and autonomous vehicles. The manufacturer sees electric vehicles and mobility solutions as the future of the automotive industry, replacing a business model focused on internal combustion engines.