LeasePlan partners with International Bike Group
LeasePlan Netherlands has signed a partnership with International Bike Group (IBG), the parent company of fietsenwinkel.nl (covering in the Benelux countries) and hellorider (present in Scandinavia).
Under the exclusive deal, IBG will provide electric bicycles (e-bikes) to customers of LeasePlan Netherlands, the country's largest lease company. IBG will take care of the online portal and the entire range of services, including selection, delivery, insurance, maintenance and roadside assistance. The company also provides the fleet management software.
Changes in tax rules for company bicycles, which will take effect at the start of 2020, are likely to lead to an increase in the sale of e-bikes, or their lease as part of a corporate mobility budget. Thanks to its deal with LeasePlan, IBG expects to corner 20% of the market in corporate e-bikes next year – representing about 30,000 e-bikes.