20 Jan 20
News

Toyota launches KINTO mobility services in Europe

Toyota launches KINTO mobility-as-a-service brand in Europe

Toyota has launched a new brand, KINTO, dedicated to offering mobility services to users across Europe.

Dr Johan van Zyl, President and CEO of Toyota Motor Europe, said: “KINTO is part of our strategy to grow our total European business. In markets where it can be viable and sustainable, adding mobility services to our traditional business model will allow us to respond to new customer needs and support cities and regions’ emerging mobility requirements.”

The initial services that will be introduced in some European markets include:

  • KINTO One: a Full Service Lease offer, providing ease of ownership combining vehicle, service and insurance in one monthly payment.
  • KINTO Share: a car sharing service based on a large hybrid vehicle line-up available via a self-service concept, without the running costs. Toyota’s existing car sharing service Yuko which is already operational in several cities in Europe (Dublin; Venice; Copenhagen; and Madrid), will be re-branded under KINTO.
  • KINTO Join: Carpooling, connecting employees who wish to share their daily commute to work, benefitting both employees and companies who can reduce their CO2 footprint.
  • KINTO Flex: Subscription based car leasing, offering increased flexibility and providing premium experience.

Other services are being evaluated, such as ride-hailing or a multi-modal app.

Authored by: Alison Pittaway