Mobility reimagined at Smart Mobility Institute
Lisbon played host to the Smart Mobility Institute (SMI), during the Fleet Europe Days on November 22nd and 23rd. The institute's agenda delved into pressing matters in the mobility ecosystem, highlighting the evolving landscape and the challenges and opportunities within.
Throughout the sessions, the SMI addressed crucial themes pivotal to the mobility industry's future. A primary focus revolved around the repositioning of mobility from a traditional company benefit to a sustainable solution aligning with regulatory and sustainability objectives. The pandemic's impact on the mobility ecosystem was evident, with challenges in technology investments and a slower transition from company cars to mobility budgets.
“Mobility is a collaborative effort,” remarked one of the speakers, highlighting its interconnected nature. Indeed, mobility stands not as an isolated product but as a multifaceted solution. Its efficacy hinges on various factors: geographical location, user preferences, trip purposes, seasonal variations, and even weather conditions. Moreover, essential enablers like regulatory backing and tax incentives are imperative—not to mention the need for effective change management and alignment with corporate objectives.
Nevertheless, when these components align, mobility emerges as a compelling option, showcasing its diverse benefits: a positive impact on sustainability, a versatile solution that caters to diverse needs, and a flexible offering for employees, encompassing the inclusion of cars when required.
Primarily, there exists a noticeable disparity between the adoption of mobility solutions and the level of encouragement from governmental entities. Governments, while aiming for sustainability goals, view mobility as a means to alleviate traffic congestion and subsequently reduce emissions. Some nations, such as Belgium, have implemented regulatory frameworks incentivizing mobility through tax benefits.
However, there remains a significant shortfall in corporate uptake. Companies hold onto opinions about mobility that are challenging to dispel: beliefs that it is costly, operationally complex, and that employees still prefer personal cars.
Despite this, the supply chain is responding proactively, working hard to persuade corporate clients otherwise. They present easily implementable mobility solutions and address the most prevalent objections, striving to shift perceptions within these organizations.
Notably, discussions about data and realism underscored the importance of leveraging data sources effectively to implement mobility strategies. Despite the perceived operational difficulty by corporate managers, the supply chain emphasized available solutions to overcome these complexities.
Mobility Maturity Map (MMM)
In a collaborative annual initiative between the Smart Mobility Institute, Deloitte, and WTW, Saskia Harreman, the author and coordinator, presented the 2023 edition of the MMM. Saskia elaborated on the MMM's primary goal: to provide an impartial evaluation of European countries' readiness for mobility. This evaluation is based on crucial criteria, including taxation insights provided by Deloitte and compensation and benefit policies insights delivered by WTW.
The SMI this year was made possible through the support of our sponsors: Enterprise Mobility, Fleet Logistics, Sixt, and Uber for Business. You can download the Mobility Maturity Map here.