3 Aug 21

Tier Deploys AI System to Improve Scooter Safety

Micromobility operator Tier deploys new safety system in UK trial

While Voi Scooter Trial Hits One Million

European micromobility operator TIER has partnered with AI startup Captur to tackle e-scooter misuse and safety issues in London, UK.

Tier is operator of an e-scooter trial in the capital, which is being expanded into Westminster. It has equipped both its newly-launched Westminster and existing fleet with QR codes. When scanned these codes allow members of the public and riders to report issues directly to TIER’s operations team.

Such issues could include scooters that are mis-parked, misused or abandoned. Once informed, TIER Street Rangers are dispatched to solve the issue. Tier says, so far, the average response time is under ten minutes and since using the QR codes on TIER’s existing fleet, there’s been a 60% improvement in response time to reports submitted by the public. 

In addition, riders and pedestrians are being incentivised to report misuse through charity donations. Each time they report an issue, they earn five points towards a donation to a charity of their choice.

Alongside improving safety, the partnership provides TIER with real-time data and analytics, including notifications of misuse, location and photographic evidence.

Fred Jones, Regional General Manager for Northern Europe at TIER, said: “The safety of our users and members of the public, especially those with visual impairment, is our number one priority as the e-scooter trials expand across London.”

E-scooter trial hits one-million rides milestone

Elsewhere in the UK, the West of England Combined Authority’s e-scooter trial involving Voi has passed the one million rides milestone, with over three million kilometres travelled on e-scooters around the region, which includes Bath, Bristol and South Gloucestershire.

E-scooter operator Voi estimates that around 370,000 car trips have been replaced since the beginning of the trial, which launched in October 2020, reducing over 200 tonnes of C02 emissions.

The majority of rides are taking place in city centres as people use e-scooters to shop, run errands and go about their daily lives. Train stations are one of the most popular locations to start and end rides, suggesting that users are using Voi’s service to complement public transport journeys.

Jack Samler, General Manager at Voi UK and Ireland, commented: “People in the West of England have embraced Voi’s e-scooters, whether it’s for riding to work, running errands or visiting friends and family.”

Safety is a priority and Voi continues to educate its riders with online and in-person safety training, plus distributing free helmets. Recently the micro-mobility operator made its three-strike policy stricter, and users who do not follow the rules will see their accounts blocked temporarily or permanently.

Supt. Simon Brickwood, of Avon & Somerset Police’s Roads Policing Unit, said: “We’re keen for riders to be aware that e-scooters are subject to the same road traffic legislation as cars or mopeds and are only legal for use as part of government-led trial schemes.”

Authored by: Alison Pittaway