Jaguar Land Rover launches premium car rental scheme
InMotion Ventures, the investment firm supported by ca manufacturer Jaguar Land Rover has launched a premium car rental service in London (UK), called The Out.
The fleet exists of 50 Land Rover Discovery Sport models and targets people in London that don't own a car but need one for a limited period of time. The solution is available in the London City Zones 1-3 as well as Heathrow, Gatwick and City Airport.Access to the premium car rental scheme is easy via a dedicated app.
With this new car rental initiative Jaguar Land Rover is clearly anticipating the urban mobility trend from car ownership to usage. In London, 41% of all households did not own a car in 2017, compared to 20% in the rest of the UK. The implementation of the Ultra Low Emission Zone on April 8th will only support the mobility usage trend.
Picture Copyright: Jaguar Land Rover