30 Aug 22

Genesis announces two appointments in Europe and Canada

Genesis announces two appointments in Europe and Canada

Genesis Motors Canada and Genesis Motor Europe announced two new appointments, effective 1 September 2022. 

Eric Marshall has been appointed as the director of Genesis Motors Canada, replacing Lawrance Hamilton. He will be responsible for managing all aspects of Canadian operations for Genesis.

Started working as a product manager for Hyundai Auto Canada in 2015; Marshall became the senior sales manager of Genesis Motors Canada a year later, followed by the promotion to the national sales manager position in 2019. Marshall participated in developing brand strategy and creating distributor network agreements in Genesis Motors Canada, being well experienced to cover his new responsibilities, which are overseeing the GRX (Genesis Retail Experience) facility construction and overall growth strategy.

Lawrance Hamilton, who left his position to Eric Marshall, is now the Managing Director at Genesis Motor Europe, replacing Dominique Boesch.

Being active in the auto industry for almost three decades, Hamilton joined Hyundai Motor Group in 2004, taking roles in marketing communications. Then working for Toyota, Hamilton returned to Hyundai in 2015 to lead Hyundai Auto Canada's Marketing division. In 2021, Hamilton was appointed Executive Director of Genesis Motors Canada. 

Hamilton will be responsible for continuing the growth of Genesis Motor Europe, which was established in May 2021 in Germany, Switzerland and the UK. Genesis, representing the luxury vehicle division of Hyundai Motor Group, aims to grow its customer base in Europe and plans to open several new studios in European cities by the end of 2022.

The main image shows Eric Marshall, Director of Genesis Motors Canada; the in-article photo shows Lawrance Hamilton, Managing Director at Genesis Motor Europe. Both images are courtesy of Genesis.

Authored by: Mufit Yilmaz Gokmen