Free2Move: "We will deploy throughout 10 EU countries in 2018"
It's been a year since the launch of Free2Move, PSA's B2B and B2C mobility subsidiary. We asked Brigitte Courtehoux, Executive VP at PSA Group and head of its New Mobility efforts, and Philippe Belorgey, CEO of Free2Move Lease.
“Free2Move is at around 600,000 B2C customers on the Free2Move app, our easy-to-use platform that aggregates our car-sharing, bike-sharing and scooter-sharing solutions. We're on target, and very proud of it” smiles Brigitte Courtehoux.
Philippe Belorgey: “Last year, the volume of our activity grew by nearly 14% over 2016. Having launched Free2Move Lease in six countries – France, the UK, Germany, Spain, Italy and Belgium – we're now actually ahead of our roll-out plan.
We've improved our offers, extended our central offers to all markets. We've launched packaged offers with connected services. We've improved car returns and other back-office processes. And last but not least, we've had some key account successes, not least with the French railways – adding 4,000 cars to Free2Move Lease in 2018”.
Free2Move was launched last year with the aim to become the leading mobility service provider worldwide. Are you on track?
BC: “Yes – both for private and corporate customers. On the private side, our app is operational in the U.S. and Europe, and we'll continue to grow with it. On the B2B side, we complement Free2Move Lease with Free2Move Connect Fleet and Free2Move Fleet Sharing solutions. Our customers tell us the combination is simple and interesting to use. But if you don't want to use all in a single package, you can use Connect Fleet and Fleet Sharing separately. For both, we have sold 100,000 services. It's a start: a small number, but we see it accelerate”.
Free2Move is currently present in the U.S. and nine European markets. Where next?
BC: “When it's about private customers, our focus is the U.S. - any city that has car-sharing, and continue to develop Europe. We'll also develop Latin America. But basically, anywhere where there is car-, bicycle- and scooter-sharing. We'll also develop Latin America. But basically, anywhere where there is car-, bicycle- and scooter-sharing”.
“The same for our B2B services. We will deploy throughout 10 European countries this year. And looking to develop other regions all over the world.
PB: “With Free2Move Lease, the plan was to roll out our activity in Europe first. We'll finish that first phase by the end of this year. And we're already working on various countries beyond Europe, including the ones mentioned by Brigitte”.
Considering the direction in which start-ups are currently pushing the ecosystem, do you think we'll have free-of-charge mobility by, say, 2050?
BC: “Mobility requires not just cheap technology, but also expensive assets – to car-share, you need cars and a high level of service. That's why a lot of start-ups are in trouble today. And that's why mobility won't be free in the future.”
The app currently offers access to car-sharing, bike-sharing and scooter-sharing. When will we see other services added to the platform?
BC: “We will add the renting solution to the platform – I can't tell you when, but it will be soon. And we will continuously work to provide more customer mobility solutions after that”.
You can read the complete interview in our next Fleet Europe magazine.