19 Jun 19

Alcomotive to distribute Maxus EVs in Belgium, Luxembourg and Switzerland

Alcomotive, importers of 10 (mainly Asian) vehicle brands into 8 European countries, have added its first Chinese one. The Alcopa Holding subsidiary will distribute electric vehicles (EVs) produced by Chinese brand Maxus in Belgium, Luxembourg and Switzerland. 

The activities will be assumed by a new subsidiary, Maxomotive, to be headed by Herman Claes, also CEO of SsanYong Motors Middle Europe. Maxomotive will target the vehicles, with a five-year warranty and roadside assistance, at public fleets, courier companies, and corporates eager to improve their CSR.

Initially, Maxomotive will import the EV80 (pictured), an LCV similar in size and technology to the VW e-Crafter (but up to 15% cheaper and with a wider range – up to 192 km according to the NEDC test cycle). The EV30, a smaller LCV, and the EV90, a larger one, are currently not yet available. They will be distributed from next March and next June, respectively. 

Maxus is part of the Shanghai Automotive Industry Corporation (SAIC), which also owns such brands as Roewe and MG. Having sold no less than 7.05 million vehicles worldwide in 2018, SAIC is China’s largest and the world’s 7th-largest OEM. 

In all, Alcomotive now distributes vehicles from five automotive manufacturers (Hyundai, Suzuki, SsangYong, Isuzu and Maxus) and six cycle manufacturers (Peugeot Scooters, Suzuki, Benelli, SYM, Derbi and Askoll). 

Annually, the company distributes about 44,000 four-wheel and 40,000 two-wheel vehicles across the three Benelux countries, Germany, France, Poland, Switzerland and Portugal. Its total annual turnover is around €1 billion. 

Authored by: Frank Jacobs