13 Nov 22

Geely’s LCV brand Farizon to debut in Europe

The Farizon SuperVAN sits on a flexible architecture

Chinese car group Geely wants to bring its electric LCV brand Farizon to Europe. CEO Fan Xianjun revealed the plan to press agency Reuters in an interview at a show unveiling future products.

Fan believes that Farizon can grow into one of the top three brands for electric vans in Europa. Apparently, Geely is inspired by the succes of rival Maxus, which has managed to become one of the most popular electric LCV brands in Europe, benefitting from a headstart with brands like VW and Ford having joined the market only recently.

Flexible packaging

The product for the expansion plans is the SuperVAN, sitting on an architecture (Geely’s Multi-Purpose Architecture) supporting different models, ranging from a kombi vehicle to a flatbed.

It’s a revolutionary fully electronic by-wire driveline making it possible to completely disconnect the chassis from the bodywork, enhancing the flexibility of the packaging. The brand also points to using sustainable materials to decarbonize the vehicle's lifecycle. Geely’s LCV brand won’t hit European shores before 2024, the year where series production for the SuperVAN is scheduled to start.

Farizon was founded in 2016 with the ambition of becoming China’s leading LCV brand. The company also has an autonomous driving truck in development.

Image Source: Farizon

Authored by: Piet Andries