17 Jul 19
News

Unsuccessful Mercedes X-Class to be scrapped

Sources within Daimler told Autonews that the very first pick up by Mercedes will also be the last: the X Class, which is based on the Nissan Navara and is assembled by the Japanese OEM in Barcelona, is not living up to the commercial expectations.

It is much more expensive than its rivals and by the looks of it, not many customers are willing to pay a premium for the fact that it has a three-pointed star on its nose and boasts a slightly more luxurious trim. Last year, only 16,700 units of the X class were sold in Europe, Australia and South Africa.

Things might have been different if the X Class had been available in the USA as well, where pick up trucks are popular, but Daimler judged its product not big enough on a market that prefers the likes of the beefy Ford F Series, Chevrolet Silverado and RAM 1500.

Authored by: Dieter Quartier