11 Jan 22

The electrification race between OEMs is locked on 2030

The main competition parameters in the auto market will not be speed or design but the battery life and the fastest charging times. As OEMs set their plans to become a leader in the EV market, their success will mean the satisfaction of customers and a greener planet where clean energy will fuel sustainable economies. 

What have the major automakers planned while the pandemic and the chip shortage shaped the future strategies? The answer lies in the 2030 visions of OEMs, which are more ambitious than each other.


  • $33.87 billion through 2025 to electrify its vehicle line up to go all-electric by 2028.
  • Release the first BEV in 2025 and develop software technologies with Amazon. 
  • To have 70% of all sales in Europe and 40% in the US BEV or PHEV by 2030.


  • $35 billion will be spent on EV and AV development between 2020 and 2025, including comprehensive charging infrastructure in North America. 
  • Releasing 30 global EVs by 2025 under the Zero Crashes, Zero Emissions, Zero Congestion policy. 
  • The Ultium platform aims to reduce battery costs by 60%.


  • €40 billion between 2022 and 2030 to become fully electric at the end of the decade. 
  • Launching three electric platforms in 2025 for passenger and commercial vehicles and scalable modular systems. 
  • Daimler will build eight battery plants, four of them being in Europe and bring battery capacity to more than 200 GW hours. 


  • The transition of the second-gen EV platform Scalable Product Architecture Platform (SPA2) will debut in 2022. 
  • The aim is to become 50% fully electric and put 1 million EVs on the road by 2025. 
  • The goal is to reach the 1.000+ range towards the end of the decade and become fully electric by 2030. 


  • Releasing 70 new models by 2025, including BEVs, PHEVs and hydrogen-powered cars. 
  • To reduce CO2 emissions by 25% by 2030 compared to 2013 levels. 
  • Starting from BZ4X, which will be built on the e-TNGA platform in 2022, Toyota plans to sell over 5.5 EVs by 2030, including more than 1 million zero-emission vehicles. 


  • Six gigafactories with a total capacity of 240 GW/h will be built by 2030. 
  • Around 40.000 public fast-charging stations will be established in Europe, China and the US by 2025.
  • €73 billion investment in the next five years in EV and AV tech to have 50% of global sales fully electric. 


  • Through significant upgrades on cars and trucks, 33 million vehicles will be sold by 2028. 
  • Ford estimates to have 40% of its global vehicle sales to be EVs by 2030. 
  • The EV budget will be $30 billion through 2025 to sell EVs exclusively by 2035.


  • The plan is to increase fully-electric model deliveries by more than 50% annually by 2025. 
  • The aim is to deliver around 2 million BEVs by 2025 and reach 10 million global deliveries by 2030. 
  • BMW is developing i-Hydrogen NEXT models, while the Mini brand will only sell BEVs by the early 2030s. 


  • Ten electrified vehicles will be in production by the end of 2022, seven of them being SUVs. 
  • The aim is to reach 220.000 Genesis EV sales in 2022, to sell 1.7 million EVs in 2026.
  • $7.4 billion investment in the US aims to have 50% of the sales fully electric by 2030.


  • Four EV concepts will be established over the five years, and 15 BEVs will be launched by 2030 through a $17 billion investment.
  • Sales to reach 75% in Europe, 55% in Jaan and 40% in China by 2026.
  • A solid-state battery will go active in 2024, aiming to reach 130 GW/h capacity by 2030.

Photo courtesy of Shutterstock.

Authored by: Mufit Yilmaz Gokmen