Features
28 Jun 19

Mini-crossover Puma to boost European Ford sales

Ford is presenting a new Fiesta-based crossover takes on the likes of the VW T-Cross, Renault Captur and Hyundai Kona, which have been eating away market share from classic B and C-segment hatchbacks in Europe.

Underneath its sleek coupé-like design – which should justify the re-use of the Puma badge that adorned a relatively successful small coupé in the 90s – it boasts the largest load capacity in its segment, i.e. 456 litres. Interestingly, a 80-litre washable recipient with a plug called Megabox allows you to conveniently transport dirty stuff.   

An interesting engine is the mild hybrid 1.0 Ecoboost with either 125 or 150 hp, which can be mated to a 7-speed dual clutch transmission. Even a diesel model will be available.

In the ADAS department, customers can count on adaptive cruise control with stop-and-go functionality, lane centring, cross traffic alert, pre-collision assist (AEB) with pedestrian recognition and a thing called Local Hazard Warning, which warns for potentially dangerous situations before the driver can see them, for instance behind corners.  

Sales start by the year end. The Puma slots between the EcoSport and the Kuga and will be priced accordingly.

Authored by: Dieter Quartier