19 Aug 19

German car sales grow by 4.7%

The German economy may be slowing, but Dataforce’s latest figures show a car market still in rude health: almost 330,000 new cars were sold in the country last month – a high unrivalled since July 2009, when a scrappage scheme boosted sales. 

Compared to the same month last year, overall new-car sales in Germany were up 4.7%. That’s a lot, considering the previous July’s sales were inflated by a rush to buy before WLTP came into force in September 2018, obviously that’s no longer a pull factor. 

  • Segment-wise, sales remained stable for Rental companies, Dealerships and OEMs (+0.2%), climbed moderately on the Private market (+2.6%) and were up significantly for True Fleets (+14.9%). Dataforce speculates that fleet managers are perhaps already ordering vehicles in order to avoid possible delivery bottlenecks this coming autumn.  
  • Looking at brands, the True Fleet market was led by VW, Audi and Mercedes-Benz (in that order). The latter’s 23% sales growth allowed it to surpass BMW in the rankings. Ford (+30.1%) and Opel (+108.8%) came in fifth and sixth, VW brands Skoda and Seat seventh and eighth, with Renault and Volvo completing the True Fleet brand Top 10. OEMs doing well outside the Top 10: Hyundai (12th, +39.9%) and Kia (14th, +55.0%), both gaining three positions.
  • Model-wise, the Mercedes C-Class (pictured in diesel hybrid version) scored the highest volume growth in the True Fleet segment in absolute figures, ranking third in its segment behind the VW Passat and Audi A4. 
  • The overall market share of diesel dropped by 1.7 percentage points to 56%, while petrol also dipped, -0.3% p.p. to 38.2%. That means growth came from alternative fuels, which reached an all-time high of 5.8%. 
  • Full EVs with a considerable share (>3%) were the VW e-Golf, the BMW i3 and the Audi e-tron, followed by the Renault Zoë and the Tesla Model 3.


Authored by: Frank Jacobs