Caroline Asselbergs-van Dijl appointed CEO of MisterGreen

Former head of e-Commerce at ABN AMRO Caroline Asselbergs-van Dijl has been appointed CEO of Netherlands-based electric leasing company MisterGreen.

Asselbergs-van Dijl replaces founders Mark Schreurs and Florian Minderop who are moving over to focus on strategy and future. She has been Chief Marketing Officer (CMO) at the company since April 2021.

“Thanks to her many years of management experience with corporates and startups, Caroline is the ideal person to realise the expansion of MisterGreen into new markets such as France, and to consolidate the growth in existing markets,” said Mark Schreurs, CVO and founder of MisterGreen.

Commenting on her new role, Asselbergs-van Dijl said: “Mark and Florian's choice to continue as CVO characterises them as entrepreneurs. They entrust the responsibility for day-to-day operations to me and the other colleagues to continue our sustainable mission. In this way we can convince users of the safety of self-driving cars and make electric driving even more accessible at home and abroad.”

Image of Caroline Asselbergs-van Dijl, newly appointed CEO of Amsterdam-based EV leasing company MisterGreen, courtesy of MisterGreen.