Alphabet enters Norway
Alphabet International has announced it will be entering the Norwegian market by partnering with local leasing expert Auto Plan. This is the thirtieth market Alphabet has entered.
Auto Plan is the largest privately-owned dealership group in Norway and has been a BMW dealer since 1995. It manages a portfolio of over 8,000 leased cars and light commercial vehicles of all makes.
Alphabet will offer its full product and services portfolio in Norway, including its services for electric vehicles. Norway is the country with the largest number of electric vehicles per capita in the world.
Marco Lessacher, CEO will comment on his company’s strategy to democratise electrification at the 2019 Fleet Europe Summit in Estoril, Portugal on 7 November.