26 Jun 19

Tactical channels keep Switzerland in the black

In May 2019, the Private Market for new vehicles in Switzerland fell by 3.7%, compared to the same month last year, new figures released by Dataforce show. Meanwhile, sales on the Corporate Market rose by 5.4% - helping the overall market for passenger cars to grow by 0.3%. 

Regardless of the increase of Corporate sales in general, the True Fleet segment registered just under 5,700 company cars, a minus of 11.3% versus May 2018. That drop could have been even more pronounced, were it not for a trio of high-performing cantons: Basel-City (+26.7%), Freiburg (+22.2%) and Ticino (+9.6%).

Most of the growth in Commercial registrations, however, was due to the increase in the two tactical channels: Short-Term Rentals (+23.4%) and Dealerships and Manufacturers (+23.8%). 

“Despite the negative market segment trend, some importers were able to record significant growth year-on-year,” says Dataforce analyst Christian Spahn, pointing to Top 10 fleet brands Seat (+35.6%), Skoda (+15.1%), Volvo (+13.3%), Ford (+12.4 %) and Peugeot (+10.3%).

Another interesting trend is the increase in fleet electrification: “EV registrations grew by 134.1%, with the main contributions coming from the Renault Zoe, the BMW i3, Tesla with the Model 3 and the Model X, the Jaguar I-Pace, the Audi e-Tron and the Hyundai Kona.”

Authored by: Frank Jacobs