28 Feb 14

ALD appoints BCA for UK remarketing

BCA has announced a substantial remarketing partner agreement with ALD Automotive. On1st February 2014, BCA was thus appointed as the preferred remarketing supplier to ALD, the fourth largest UK leasing provider with around 97,000 vehicles in its fleet.

The two-year deal, with a one year option, was announced following a competitive tender process. It includes all inspection, collection and refurbishment for ALD Automotive’s de-fleet process and sees ALD adopt BCA’s Fleet Control Monitor to handle inventory management requirements. 

As preferred supplier, BCA will sell the majority of ALD’s de-fleeted stock with a comprehensive programme for cars at the Blackbushe, Belle Vue, Nottingham, Birmingham and Edinburgh remarketing centres. Light commercials will be sold at Blackbushe, Belle Vue and Glasgow. 

All vehicles will be refurbished and presented to showroom standard. Available to buy online through the BCA Live Online platform, BCA will utilise their extensive range of marketing channels in order to generate the best residual performance for ALD stock.

BCA is supporting the ALD sales programme with a strategic marketing campaign that includes branded e-marketing and online awareness through the BCA website, auction view bulletins and showroom feature.  

Authored by: Tim Harrup