9 Oct 13

Autorola and Mercedes extend cooperation in Portugal

Remarketing company Autorola is working together with Mercedes-Benz in Portugal via a Mercedes Benz Financial Services Branded Site. This is a personalised online remarketing portal with its own logos, photography, brand guidelines and colours. The two companies have been working together in Portugal for the past 5 years, and this latest move builds further on the relationship. Mercedes-Benz dealers will be able to bid in an exclusive environment. Commenting on this initiative, Autorola Portugal country manager Miguel Vassalo said: “Mercedes Benz was an early adopter to online remarketing and they have seen some real benefits of working online”.

Authored by: Tim Harrup