Kelley Blue Book moves into Portugal
Kelly Blue Book has moved into the Portuguese car market, and has launched a dedicated website (www.kbb.pt) to support its expansion. KBB joins Manheim, Incadea and Auto SAPO Venda Ja as the fourth brand of the Cox Automotive group to start up in Portugal.
The Portuguese market is very price-conscious, with price the top concern for 74% of new-car buyers and 72% of used-car buyers, according to a 2017 survey.
For its website, KBB Portugal partnered with Auto SAPO, a provider of automotive classified listings in Portugal.
Visitors to KBB's new Portuguese website will have access to trade-in, private party, used-car retail and new-car retail pricing. For industry customers, KBB Auction Values will be available soon in an industry-facing software product.