11 Apr 17

Vertu and BCA sign remarketing deal

Vehicle remarketing specialist BCA has signed a five-year remarketing agreement with Vertu Motors, the dealership group that represents 22 manufacturers via 124 outlets across the UK. It is one of the largest single vehicle remarketing deals in UK history. 

Cars from Vertu will be sold at BCA centres nationwide, with all vehicles also available to BCA Live Online buyers. All vehicles will be pre-sale prepped and – if eligible – offered under the BCA Assured scheme.  

Vertu will adopt the BCA Dealer Pro system, allowing all incoming part-exchange vehicles to be appraised and valued via BCA’s cloud-based service. The dealer group will also adopt Vehicle Guided Imagery, ensuring consistency and quality in used-vehicle imagery throughout the group.

The deal between Vertu and BCA will make it easier to identify and retain more cars for profitable retail resail rather than being traded. Incoming non-retail part-exchange cars, on the other hand, will be remarketed immediately by BCA. 
BCA will support Vertu sales with strategic marketing, including branded e-marketing and online awareness.   
Image: British Car Auctions

Authored by: Frank Jacobs