Going green is a smart move
If you haven't gone green yet your vehicle fleet is throwing good money after bad. Even if you not worried about improving the bottom line - which would be very odd in these tight financial times - you will soon have legislators knocking at your door to demand action.
More and more countries are basing their car taxation schemes on carbon emissions. Over 20 member states currently use CO2-emission ratings and you can bet your last Euro that more will follow in the next few years. Corporate carbon reporting is also moving from choice to compulsion as legislation takes hold. If you not reporting emissions at the moment you'll soon be required to do so. Indeed, emissions management and sustainability is here to stay.
A few years ago greening a fleet was seen as little more than a nice to have and a way of pacifying pesky environmentalists. Now, with taxation, rising fuel costs and legislative requirements, going green is simply a smart move. Just take a look at the winners of the Fleet Europe Awards over the last few years. Every single one of them talks about emissions. And they don't talk about it like it's a burden. It's a benefit to their business.
Efficient fleets reduce fuel and tax costs, and the pioneers are proving that low carbon and cash savings can go hand in hand. The green agenda has also been the springboard for innovations in the sphere of smart mobility.
So what can you do?
Step 1 is about measurement. So in 2015 let's make sure carbon accounts are accurately completed and analysed. There's no point pulling numbers together if they're not going to be used.
Step 2 is about engaging with the big emitters. Find these and you'll find who's spending the cash too. Talk to business leaders, understand their needs and how they use fleets to deliver business outcomes.
Step 3 starts with exploring smart mobility. How can solutions like car sharing, electric mobility and ride-sharing help your internal clients achieve their business outcomes, save cash and reduce carbon. Encourage them to come on the journey and share their experiences with you.
Step 4 is about making it happen and selling the solutions into the business. Work with your stakeholders to find the right solutions, start small and build big. People need to be taken along on the journey and our role is to point them in the right direction.
The bottom line about green, smart mobility and sustainable fleets is that stakeholders will make it happen. We're the facilitators creating the conditions for change. My final question is what are you going to do to help make change happen? Looking forward hearing from you.