23 Jul 19
News

Carwow join forces with cap hpi

Carwow, a platform that allows consumers to buy new, used and leased vehicles from a network of approved dealers, announced that the company is partnering with automotive data specialist Cap hpi to create ‘mid-life cycle insight’ packs for OEMs. The aim is to provide insight from a statistically significant sample size of consumers to enable OEMs to make data-led decisions on anything from product benchmarking to price positioning.

 

The report offers visibility on a true competitor basket from a customer perspective and blends Carwow and Cap hpi data to diagnose where the model has competitiveness gaps versus key competitors. In addition, the report situates the model in the wider market context, and detects key trends that might be impacting sales.

 

To understand more about trends in automotive and vehicle remarketing, join the Fleet Europe Summit on 6 and 7 November in Estoril, where the latest developments regarding vehicle remarketing will be covered during the Fleet Europe Remarketing Forum on 6 November

 

Authored by: Steven Schoefs