PSA aims to double global used-car sales by 2021
Remarketing is a main pillar of Push to Pass, PSA's plan to achieve profitable growth. In an interview with autoactu.com, Marc Lechantre, director of PSA's new business unit for used vehicles, explains the group's strategy to double sales to 800,000 units by 2021, while quadrupling profits.
As Mr. Lechantre (pictured) pointed out, PSA today sells most of its used cars in Europe. The goal is to 25% of the targeted 800,000 outside of the continent, notably in as yet largely unreached markets such as China and South America. Used-car sales could even be used as a means to familiarise those markets with PSA products, opening them up for increased new-car sales.
PSA also wants to support C2C sales, by offering assistance to sellers and assurance to buyers of used private cars – although Mr. Lechantre did not enter into detail on whether PSA aimed to achieve this by acquiring specialist companies in this field, or by offering these services itself.
But PSA expexts most growth will be generated by B2B and B2C sales. Which is why the group acquired a 30% share in Aramisauto, a specialist in online used-car sales. The aim is to use the company's experience to build PSA's digital channel – without neglecting the physical channels in the PSA dealer networks. In fact, Mr. Lechantre envisaged synergies between Aramis and PSA's dealer networks.