ALD Carmarket now also does B2C sales
ALD’s distribution channel for its ex-lease vehicles is extending its reach. From now on, ALD Carmarket will not only offer used vehicles to professional traders (B2B) but also directly to consumers (B2C). It’s part of a new phase in ALD’s strategy, which also sees an intensification of its ‘clicks & bricks’ approach.
ALD Carmarket offers high-quality, well-serviced and expertly appraised used vehicles, sourced from the 43 countries where ALD has a direct presence.
The industrialised online sales platform itself now spans 37 countries, enabling traders to efficiently select and buy from a supply of thousands of used cars at any given moment. In 2019, more than 60% of ALD’s used-vehicle transactions were carried out online.
ALD is now extending its used-car offering to the retail market, with the rollout of its ‘clicks & bricks’ approach for consumers. This approach combines shop.aldmarket.com, an online retail version of ALD Carmarket (i.e. the ‘clicks’), with an existing network of 50 branded used-car outlets (the ‘bricks’).
The approach allows consumers to access a broad range of used vehicles to buy or lease, both online or at the outlets. Private leasing packages will be available in affordable and immediately available all-in-one formulas.
Pioneered in Denmark, the ‘clicks & bricks’ approach is also already live Spain, Luxembourg, Germany and Portugal. It will go live in Norway in the coming weeks and be rolled out across Central and Eastern Europe by the end of the year. Additional markets will be added in 2021.
The added emphasis on used-car sales is no accident. ALD is rebranding its remarketing effort as part of its new global corporate brand identity, which envisions ALD as a global leader in mobility solutions. The rollout of that new identity should be complete by mid next year.
“Our growing used-car offering shows our commitment to answer our customers’ needs for greater choice, freedom and value,” adds Tim Albertsen, CEO of ALD. “By actively investing in ALD Carmarket, we’re making it the place to go for great value for money, a first-rate digital buyer experience and excellent customer service.”