22 Nov 23

AutoChat wins Fleet Europe’s Remarketing Innovation Award 2023

Belgium-based startup AutoChat has won Fleet Europe’s Remarketing Innovation Award 2023. The company won the accolade for its conversational AI plugin, also called AutoChat. The award was presented to Maarten Bekkers, AutoChat’s founder and CEO. 

Aimed at car retailers, the AutoChat plugin generates an online chatbot that delivers personalised, context-aware, data-driven customer interactions in real time. It does so by integrating with inventory, CRM and other internal systems. 

Unlike generic chatbots, AutoChat is designed to understand automotive terminology and automotive customer concerns. “AutoChat is more than a virtual assistant – it’s an automotive specialist”, the company’s application for the award claimed. The jury clearly agreed. 

Indeed, the innovative way in which AutoChat bridges the gap between automated customer service and the unique, specialised demands of car retailing are what convinced the jury to proclaim them this year’s winner, despite heavy competition from a highly qualified field of finalists. 

AutoChat is self-learning, which means that the platform’s ability to meet current and future needs will continue to increase, enhancing customer engagement and satisfaction. AutoChat started development on its plugin in 2019 and launched a pilot in Belgium and the Netherlands in 2021. The company has been serving paying customers for two years now, and has plans to expand into other countries: first to the UK, then to France, Germany, Spain and Italy – and other international markets, as opportunities arise.

AutoChat is also developing CoPilot, a spinoff of the chatbot tailored for receptionists, customer contact centre staff, and other internal employees.

The Remarketing Innovation Award was one of three awards presented at the Fleet Europe Remarketing Awards, the gala ceremony that closed the Fleet Europe Remarketing Forum, which took place on the first of the two Fleet Europe Days (22-23 November 2023) in Lisbon. 

  • To find out who won the Fleet Europe Remarketing Car Manufacturer Award, click here
  • To find out who is this year’s inductee into Fleet Europe’s Remarketing Hall of Fame, click here

Image: Fleet Europe

Authored by: Frank Jacobs