Lynk & Co wins Fleet Europe’s Remarketing Car Manufacturer Award 2023
Lynk & Co, the EV manufacturer based in Sweden, has won Fleet Europe’s Remarketing Car Manufacturing Award 2023. The OEM won the prize for BUCS – short for Boost Used Car Sales, its AI-driven, customer-centred de- and re-fleeting programme. The award was collected by Ian Hucker, the company’s Vice President for Sales.
BUCS is a flexible process in which cars are collected when and where the customer chooses. This involves an AI-driven car assessment by the customer, the pick-up and transport of the car to the refurbishment centre, reconditioning up to a standard that allows for re-fleeting to a new subscriber, remarketing, or resale to an end customer through professional channels.
BUCS “is a comprehensive solution for the most challenging situation in remarketing: the uncertainty of when and where the cars are returning”, the company wrote in its application for the award.
The awards jury was impressed by the way BUCS solved this issue, and by the timely and structured way in which end-of-subscription vehicles can be refleeted, remarketed or retailed. Transparent communication allows the OEM to guide the subscriber through the process, and helps them to build relationships that last beyond the first vehicle. “We never lose touch with the car, or the driver”, Lynk & Co says.
The company developed BUCS in Q1 2023, piloted it in Sweden, Germany and the Netherlands, and will roll it out in Q4 in seven markets: Belgium, Spain, the Netherlands, Germany, Sweden, Italy and France. Further expansion to other markets is planned.
Founded in 2016 by Volvo and Geely, Lynk & Co was created to provide mobility solutions for the connected generation. This includes its innovative distribution model, which is subscription-based.
The Fleet Europe Remarketing Car Manufacturer Award was one of three awards presented at the Fleet Europe Remarketing Awards, the gala ceremony that closed the Fleet Europe Remarketing Forum, which took place on the first of the two Fleet Europe Days (22-23 November 2023) in Lisbon.
- To find out who won the Remarketing Innovation Award, click here.
- To find out who is this year’s inductee into Fleet Europe’s Remarketing Hall of Fame, click here.
Image: Fleet Europe