18 Jun 19

PSA's used-car platform Spoticar launching across Europe

Spoticar, French car manufacturing group PSA's used-car platform, is coming to the rest of Europe. 

Set up at the end of May in France, Spoticar aims to offer a range of used vehicles from PSA brands selected, evaluated and prepped by the specialists of its maintenance and repair network. The vehicles will be offered either online or at a limited number of bricks-and-mortar points of sale. 

Seven brands
The platform brings together seven separate used-vehicle brands within the PSA Group under one new brand. Those seven are:

  • Peugeot Occasion du Lion
  • Citroën Select
  • Opel Sélection
  • Vauxhall NetworkQ
  • Cardays
  • Eurorepar Car Service Occasions
  • Occasion Garantie

Premium approach
The only exception is the DS Certified Label, in order to maintain a premium approach for remarketing the used vehicles of PSA's premium brand. 

Spoticar offers a money-back guarantee (if cars are returned within 5 days and 1000 km), includes maintenance at 15,000 km or 1 year (whichever first) – with the exception of tyres and wear and tear. 

10 countries
Following its launch in France, where the platform already boasts more than 38,000 online offers and 1,500 potential points of sale (for cars up to 15 years old), Spoticar will be introduced in 10 other European countries before the end of this year – apart from Belgium, also in Germany, the UK, Italy, Spain, Portugal, Switzerland, the Netherlands, Austria and Poland. 

Following the acquisition of Aramisauto in 2016, the launch of Spoticar confirms PSA's ambitions on the used-car market – not only an important source of revenue, but also a key channel for the remarketing of ex-rental and ex-lease vehicles. 

1 million
Spoticar is PSA's answer to the rapid changes in the used-car market, which globally represents an annual total of around 150 million transactions. 

Used-car buyers are more interested in striking a bargain than in buying from a specific brand. By offering the widest possible range of used vehicles (within the own group), PSA is able to position itself as advantageously as possible on the rapidly growing, digitising and consolidating used-vehicle market. 

Thanks to Spoticar (and DS Certified Label), PSA hopes to increase its projected used-car sales in 2021 from 800,000 (the initial ambition for its eight separate channels, as laid out in PSA's 'Push to Pass' strategy) to 1 million. 

Authored by: Frank Jacobs