6 Oct 20

König new co-MD at Autohaus24

Autohaus24 GmbH, the German online new-car broker and wholly-owned subsidiary of Sixt Leasing SE, has appointed Werner König (pictured) as Managing Director. He replaces Michael Ruhl, who remains CEO of Sixt Leasing SE. Mr König will share his management duties with Josef Finauer, who was appointed Managing Director in April.  

Apart from his new role as co-Managing Director at Autohaus24, Mr König will also continue as Head of Remarketing at Sixt Leasing, a role he’s fulfilled for the past five and a half years. From early 2015 to mid-2020, he also was Managing Director for Sixt Car Sales GmbH. 

As co-MDs, Mr König and Mr Finauer have distinct roles at Autohaus24. Mr Finauer will focus on the online business. Mr König will be responsible for the offline business of the former Sixt Car Sales locations for used cars (in Berlin, Eching and Frankfurt). These locations were sold to Hyundai Capital Bank Europe as part of HCBE’s 92% takeover of Sixt Leasing. They are to be rebranded as part of Autohaus24 by early 2021. 

A joint focus for the two co-MDs will be rebranding Autohaus24 with a new logo, new website and new brand strategy, as well as with an expanded portfolio.

Image: Sixt Leasing / Autohaus24

Authored by: Frank Jacobs