23 Nov 18

ADESA opens de-fleet centre in UK

Vehicle remarketing company ADESA has opened its first strategic de-fleet centre in the UK. The facility is located on the former Greenham Common airbase in Newbury, 60 miles (100 km) east of London.

The 14-acre centre, a sign of US-based ADESA's growing presence in the UK, is already fully operational, de-fleeting cars from leasing companies and corporate fleets. Vehicles provided by OEMs and dealers are set to follow soon. 

The cars are cleaned and photographed before they appear on ADESA's Upstream remarketing platform. ADESA is targeting same-day turnaround, from de-fleeting to appearing online. 

In a traditional business model, cars take at least 10 days from de-fleeting to being offered for sale at a physical auction. The quicker turnaround reduces the risk of further depreciation. 

“Newbury is the first in what will be a network of strategic de-fleet centres which we will use to process the growing volume of cars being remarketed through our dedicated upstream channel,” Jonathan Holland, managing director of ADESA Remarketing UK, was quoted as saying by FleetNews. 

Authored by: Frank Jacobs