9 Jan 19

Aston Barclay unveils physical and digital remarketing solutions

UK vehicle remarketing company Aston Barclay has opened a flagship physical auction centre on the same day that it unveiled a suite of new digital sales channels.

The new centre in Wakefield, Yorkshire aims to sell 35,000 vehicles in its first year, and has the capacity to sell 50,000. It will hold its first sale towards the end of January, followed by 15 fleet and dealer auctions per month. Its twin halls are capable of selling 160 vehicles per hour. The site also has indoor storage for about 200 cars, ensuring that valeted vehicles stay in pristine condition prior to sale.

The centre will play a key role in Aston Barclay’s bricks and clicks approach to remarketing vehicles from leasing companies, fleets and car dealers. The company’s online solutions are now grouped under the umbrella of Aston Barclay Cascade, which digitises the process from vehicle appraisal to valuation and sale, via a variety of channels.

Digital sales platforms

These include an ‘e-Xchange’ platform where vendors can advertise vehicles for sale, with a ‘buy-it-now’ price, for a fixed period of time (set by the vendor). If a vehicle fails to sell, Cascade will then process it through either an online e-Live auction (with a real auctioneer to recreate the atmosphere and excitement of an auction hall for remote buyers) or a physical auction.

Neil Hodson, Aston Barclay’s CEO, said the investment in the Wakefield site and Cascade supports the business’s “ambition of becoming a digital business with industry leading physical fulfilment.”

He added that the combination of physical and digital solutions is vital to meet the demands of both vendors and trade buyers of used vehicles, and that whether vehicles eventually sold online or in an auction hall, they still need to be “moved, stored, inspected, valued, prepared and sold.”

Accelerate de-fleet process

The new technology will help fleet, leasing and dealer vendors to liquidate their assets as swiftly as possible, minimising the time between de-fleet and sale. Aston Barclay’s new e-Valuate app will enable company car drivers and fleet managers to create consistent vehicle appraisals, giving vendors greater opportunity to start the upstream remarketing of their cars and vans before the vehicle finishes its lease or fleet contract, and helping leasing companies to set a price for cars sold directly to company car drivers.  

The system is potentially exportable, and Hodson said “one or two” European manufacturers have already asked Aston Barclay about its plans to expand into continental Europe.

“We have always made sure our tech is multi-lingual, so if it were the right opportunity…” he said.


Authored by: Jonathan Manning