21 May 20

All new Volvo cars from now on capped at 180kph

You don’t agree? Then you’re not the customer Volvo wants

Speed, fuel efficiency and safety are difficult to reconcile. Following last year’s announcement, Volvo Cars now effectively limits the top speed of all new production vehicles to 180kph. The Swedish OEM goes beyond legislation and regulation to help close the remaining gap to zero serious injuries and fatalities in traffic.

Apart from the speed cap, every Volvo car will now also come with a Care Key, which allows Volvo drivers to set additional limitations on the car’s top speed, for example before lending their car to other family members or to younger and inexperienced drivers.

The problem with speeding is that above certain speeds, in-car safety technology and smart infrastructure design are no longer enough to avoid severe injuries and fatalities in the event of an accident, says Volvo.

Yet speeding remains ubiquitous and one of the most common reasons for fatalities in traffic. Volvo Cars believes it has an obligation to continue its tradition of being a pioneer in the discussion around the rights and obligations of car makers to take action that can ultimately save lives, even if this means losing potential customers.

Photo credit: Volvo Cars, 2020

Authored by: Dieter Quartier