15 Nov 22

Athlon and partners ready to drive fleet safety across Europe

Netherlands-based provider of vehicle leasing and fleet management Athlon is rolling out a road safety programme in partnership with experts such as SafeDrivePod, Brightmile and Drivetech. 

Athlon RoadSafety is part of Athlon’s Five-Step Mobility Plan, which also encompasses sustainable travel. It has been established to support the EU target of zero traffic fatalities and goes hand-in-hand with the drive by fleets to be environmentally conscious. The benefits of Athlon RoadSafety are to make commercial traffic safer and improve road safety for everyone, plus reduce wear and tear on fleets. 

Focusing on safer driving reduces damages and personal impact and it reduces costs and lowers the carbon footprint of fleets. According to Athlon’s partner Brightmile, using road safety solutions can result in 15% less CO2 emissions and 55% less in damage costs. 

Driving from A to B in a safer way

“We are constantly working on making mobility sustainable and safe. Our new Athlon RoadSafety Program supports our customers and their drivers in getting from A to B in a safer way. Together with our customers and partners, we aim for zero emissions and zero accidents,” says Christian Schüler, CEO of Athlon.”

In this particular partnership, Athlon brings to the table its capability as a fleet and mobility provider. SafeDrivePod offers driver behaviour insights, minimises distracted driving and significantly  reduces emergency response times. Brightmile is a smartphone app, which utilises built-in sensors to score drivers on their driving habits. Drivetech enables fleet operators to do a deep dive on road safety and provide comprehensive driver training online and on the road in realtime. 

“The value of making traffic safer is something we believe in, which is why it is an integral part of our Sustainability & CSR Strategy. Let’s make road safety happen together – acting today for a safer world tomorrow. We want to make sure every driver returns back safely to her or his family every day,” says Alexander Heijkamp, Sustainability & CSR Director of Athlon. 

The target for Athlon is to reduce the number of road accidents within its fleet by 25% by 2025, 50% by 2030 and aim for zero fatalities by 2050. 

Image: courtesy of Athlon

Authored by: Alison Pittaway