TMC launches new mobility ‘super app’
Specialist fleet and mobility data analysis company The Miles Consultancy is launching a new mobility ‘super app’ that gives users a window into their transport choices to help them make more informed decisions about how they travel.
Mobility IQ is the result of the merging of ideas from industry visionaries Paul Jackson, CEO and Founder of The Miles Consultancy, and Stuart Donnelly, self-styled “Mr Mobility” and former USA and Europe sales director at Sixt. Donnelly changed roles to become president of mobility at TMC in May, 2022.
Mobility iQ is an intelligent and interactive app that gives users the ability to view their mobility footprint based around ‘4C’s: Cost, Clock, Carbon and Calories. They can select options that provide information about their journey such as cost comparison between one choice of transport vs another, length of time it will take to complete the journey using the different options, how much carbon each option will emit and even how many calories they will burn biking or walking.
Enabling users to make informed decisions
Armed with this transparency, they can make “informed” decisions about their mobility choices. The app is available through a Software-as-a-Service (SaaS) arrangement and will in the future link with other mobility service providers to give the user the ability to search, book and pay for transportation through a single app.
Stuart Donnelly, president of mobility at TMC, explains the background: “In 2017, Paul Jackson had a vision to build an app to provide intelligence around fuel mileage. He nicknamed it iQ. It was around the same time, I was at Sixt focusing on sustainable and smart mobility and trying to disrupt car ownership. My vision was to create an app that would help people make intelligent choices instead of simply jumping into the car, thinking that was their only option. When Paul and I go together, that’s when Mobility iQ was born.
This is very much a case of two minds ready to change the way people think about travel for the better. In other words, it’s time to take Miles to Mobility.”
Additionally, TMC is expanding its partnership with Citibank to introduce an all-inclusive fleet card allowing users to pay digitally for multiple modalities including public transport and micro-mobility. More details on this will follow soon. An explainer video about Mobility IQ is available here.
Image: TMC
