Corporate mobility: think global, act local
The company car was a one-size-fits-all solution, multimodal mobility solutions are tailor-made. While a fleet car wasn’t accessible to everyone, mobility serves the purpose of addressing all employees over any distance. How can mobility solutions leverage employers’ needs and how are the trends evolving on an international level?
A survey by Frost&Sullivan shows that fleet managers are well aware of the evolution of alternative mobility solutions. 44% of them regard it as important for their policy, and 24% even regard it as a top priority.
Director Mobility, Frost& Sullivan, Swetha Surender presented the figures, also shedding some light on the different mobility solutions and their growth potential. ‘While corporate car sharing, one of the oldest corporate mobility markets, remains a pillar, interesting and impressive growth is expected from corporate micro-mobility.”
Shuttle routes are cost-savers
How the choice for the right mobility solution can lead to significant benefits is illustrated by BusUp, the technology and management company that vowed to “disrupt the car”. Optimizing shuttle routes for company workers’ commute and integrating them in MaaS, their tailored input leads to cost savings of up to more than 60%, as cooperations with Louis Vuitton and Siemens have demonstrated.
Chief Strategy Officer at BusUp Eva Romagosa sums it up with one piece of advice: “Whether it is car-sharing or a shuttle, or a mix, find the right commuting program for your company. Not only because of cost benefits but also because of the preservation of talent.” The cases of BusUp have demonstrated it, but also lead to unusual joint mobility projects bridging policies of neighbouring companies.
And internationally?
Those thinking that holding the Smart Mobility Conference 2022 took in Brussels, might want to readdress that assumption. Director & Future of Mobility Leader at Deloitte Aled Walker premiered with the Mobility Maturity Map at the conference, jointly surveyed and edited with Fleet Europe (feel free to download your copy here).
Though corporate mobility mainly focuses on local solutions, the Maturity Map expands the view to an international scale where societal incentives create deviating patterns. With interesting results. The survey concludes that Belgium is a leading country for incentivising and adopting corporate mobility.
“The Belgian mobility budget might have it flaws, but is one of the few holistic governmental initiatives you’ll find in Europe”, adds Walker.
Breadth of providers
But, of course, there’s more to the Maturity Map. It shows how dense urbanization is driving future mobility, targeting especially the UK, Italy and Spain as key markets.
Furthermore, alternative mobility providers are mostly present in five major countries: France, Belgium, Spain The Netherlands and UK. The study also identifies three particular countries where uptake rises from 6 to 9% while car usage is declining: Spain, Sweden and Belgium.
The Smart Mobility Conference was a success, with inspiring and abundant informative insights from a wide range of speakers, but also as a showcase of how rapidly the breadth of providers and start-ups in corporate mobility has skyrocketed over the past few years.
Don’t forget to reserve 15 September in your agenda for our next edition of the Smart Mobility Conference. Or join us for the live session at the Fleet Summit on 16 & 17 November in Dublin. Which mobility solution will get you there?
