21 Aug 20

Kia to accelerate diversification of global mobility services

Kia Motors Corporation has announced plans to expand its partnerships with global mobility companies to meet the needs of a diverse range of customers worldwide.

“Kia is striving to provide customised products and differentiated mobility services based on its long history in automotive manufacturing,” said Kia President and CEO Ho Sung Song. “Kia will further enhance its collaboration with global partners to offer regionally customised mobility services as it implements its ‘Plan S’ strategy.”

Mr Song shared the company’s strategy for global mobility during his visit to the company’s Sohari plant in Korea to review launch preparations for the new fourth-generation Kia Carnival.

In January, Kia Motors announced its long-term ‘Plan S’ strategy, which outlines the company’s plans to diversify mobility services in strategic regions around the globe.

In Korea, Kia will enhance its local ‘Kia Flex’ vehicle subscription programme by expanding the fleet size to 200 vehicles. The vehicle line-up will include the new Carnival, which is nearing its Korean market launch, and a new EV model to be added in the future.

In Europe, Kia will collaborate with global partners to provide a customised mobility service for the region.

In 2018, Kia established a car-sharing service called ‘WiBLE’ with Spanish energy company Repsol. WiBLE enables users to rent and return vehicles at designated locations with its ‘free-floating’ system. It currently operates 500 Niro PHEVs and is one of the leading car-sharing providers in Spain. Building on the platform, Kia plans to provide multi-modal mobility services in the future.

Kia will also launch a dealer mobility service in Italy and Russia later this year. This is a new service enabling dealers to rent out their vehicles for any period, from a single day up to a full year. Kia will expand the service gradually across the globe in future.

In North America, Kia will accelerate its electrification efforts and further enhance its cooperation with its mobility partners. The company provided 200 Niro EVs to the car-hailing firm Lyft last year, and this year provided 44 Niro HEVs to MoceanLab, Hyundai Motor Group’s mobility service company.

In emerging markets, Kia is also preparing for changes in the mobility service domain. Kia has partnered with companies such as Ola, India’s largest ride-hailing company; Revv, an Indian car-sharing company; and Grab, Southeast Asia’s largest ride-hailing company.

Image: Kia President and CEO Ho Sung Song (copyright: Kia Motors)

Authored by: Benjamin Uyttebroeck