Edenred to launch travel solution in Romania
Edenred has announced that it will launch a travel and expense solution in Romania. The France-based company is a world leader in prepaid corporate services, specialising in transactional solutions for companies, employees and merchants. Independent since its split from Accor in 2010, Edenred generates 51% of its operating revenue in Europe and 43% in Latin America.
The company has been issuing meal benefits in Romania since 1999 – the first company to do so. It currently serves more than 35,000 customer companies. In 2015, Edenred launched Romania's first meal card (pictured), currently used by 500,000 employees.
About 60% of the company's Romanian business is currently digital. According to Edenred CEO Bertrand Dumazy, “digitalisation is more advanced in Romania than in France. After 50 years of history with meal vouchers, they are iconic in France. Romanians have the enthusiasm of a new society”.
Edenred says there is a high growth potential in the SME segment for employee benefits. The company also announced that it would be opening a subsidiary in Moldova, possibly as early as March, following the adoption of a meal benefits law last October.