11 May 17

Helsinki is twelfth DriveNow city in Europe

Car-sharing service DriveNow expands into Helsinki, the capital of Finland. Helsinki will be the twelfth DriveNow city in Europe. Operations will start on 24 May 2017 with initially 150 BMW and MINI models in a business area covering 40 square kilometers. DriveNow assigns the usage rights for national operation in Finland to OP Financial Group, the biggest financial services provider in the country.

DriveNow, the car sharing joint venture of BMW Group and Sixt SE based on the free-floating principle, operates already a fleet of over 5,500 vehicles in Munich, Berlin, Dusseldorf, Cologne, Hamburg, Vienna, London, Copenhagen, Stockholm, Brussels and Milan, and has more than 875,000 registered customers.

"Launching operations in Helsinki as the twelfth DriveNow city is a significant step for us," says DriveNow Managing Director Nico Gabriel. "After Copenhagen and Stockholm, we are augmenting the Scandinavian market to include the capital city of Finland as a further important location”. The mobility situation in Finland has a lot of potential for car-sharing. “Helsinki is an extremely modern city that has a great interest in European lifestyle and that exhibits a strong demand for individual mobility, yet for the most part relies on a classic transportation mix," explains Sebastian Hofelich, co-Managing Director at DriveNow. "Up to now there is no comparable car-sharing concept. Our offer is therefore ideal for closing a gap in the range of mobility and also giving people an alternative to their own vehicle," adds Sebastian Hofelich. 

Picture copyright: DriveNow

Authored by: Steven Schoefs