Oslo gets world's first Polestar showroom
In the middle of 2019, Polestar will open its first showroom in Oslo. It's the start of a global push for Volvo's electric brand, with around 60 Polestar Spaces foreseen by mid-2020.
The choice for Norway's capital is no coincidence: the country is by some measures the most developed EV market in the world. Soon to be located in downtown Oslo's Øvre Slottsgate, the Polestar Space will show off the brand's innovative models and retail concept.
“Polestar will redefine vehicle ownership, and the relationship between customers and manufacturer”, says Polestar CEO Thomas Ingenlath.
While Polestar will offer a fully digital retail experience, the Polestar Spaces allow customers to meet experts, see the car in person and take a test drive. To take the pressure off the experience, Polestar Spaces will be staffed by non-commissioned product experts rather than sales personnel with a financial stake in the turnover.