6 Dec 16

Toyota launches YUKO car-sharing in Europe

Toyota CHR, a hybrid crossover

Toyota is launching a hybrid car-sharing programme in two European cities. Dublin and Forli, near Bologna in Italy will be testing grounds for YUKÕ, Japanese for “Let's go”. Toyota’s offer allows people to use its full hybrid offer without actually owning the vehicles, from the B-segment Yaris to the iconic Prius and soon also the C-HR, pictured, Toyota’s hybrid crossover.

The programme will see 15 cars made available in selected parts of Dublin, and 7 in Forli. Toyota wants to start small the better to verify the business model, but plans to expand quickly, using more vehicles and spreading to more cities.  

Image: Norbert Aepli, CC BY 4.0

Authored by: Frank Jacobs