Europcar to expand mobility offering
At the beginning of 2017 Europcar formalised the transition to a ‘mobility service company’ which had been ongoing for some time, with the opening of its first mobility centre in the European district of Brussels. This has seen the company organise itself into 5 Business Units: Cars, Vans & Trucks, Low Cost, New Mobility and International Coverage (franchises, alliances and international sales development).
Europcar Mobility Group has now announced that in 2019 it will be pursuing the scale-up of its New Mobility Business Unit. The new mobility activities of the Group – vehicle sharing, chauffeur services, peer-to-peer car rental – recorded 52% growth in 2018 against 2017 (as at the end of the third quarter of 2018). Within this context, the Group has set an ambitious target for these activities for 2019, with a doubling of its revenue. This target will be achieved, the company says, through growth in cities where services are already operated and through service openings in new cities and new countries. At the forefront of these developments: Ubeeqo (round trip car-sharing, BtoB and BtoC), Scooty (scooter-sharing) and Brunel (chauffeur services).
Europcar Mobility Group plans to deploy its services in 4 new countries (Portugal, Denmark, Australia and New-Zealand), and to intensify the presence in the current 7 countries in which those services are already operated (France, Germany, Belgium, Italy, Ireland, Spain, UK). This expansion will be supported by the doubling of the vehicle sharing fleet: from 2,500 vehicles to 5,000 vehicles.
In line with this ambition, the Management team of the Business Unit is evolving:
- Sheila Struyck, who joined Europcar Mobility Group nearly 4 years ago to create the Group Lab of innovation, launched the New Mobility activities and set up the Business Unit, has decided to step down from her executive role of Managing Director of the Business Unit, after having strongly contributed to its development. She will first act as Senior Advisor for the BU and will then leave the company end of July 2019.
- François Barraud is appointed as Deputy Managing Director of the Business Unit, under the leadership of Fabrizio Ruggiero, Deputy CEO of the Group and Head of the Business Units. François Barraud has over 25 years experience in various business environments. His key priorities will be to manage growth and optimize the existing synergies between the New Mobility Business Unit and the other activities of the Group.