Features
3 Oct 19

No Scooters for us, say German fleet managers

German provider of fleet market and automotive intelligence Dataforce has released its latest research into the German leasing market. For the first time the report looks at brand and model-specific peculiarities, plus the trend for new mobility concepts.

In terms of brands, the differences are greater. 67.4% of all BMW cars in fleets are leased, only 39.4% of Toyota’s fleet cars are leased. According Dataforce, the premium factor i.e., leasing makes premium brands more accessible, can only partially explain the differences. The Skoda Octavia is leased more frequently than the Mercedes E-Class and SEAT more often than Ford or Opel. The latter PSA subsidiary has the highest leasing share in small fleets in the top 10 brands.

Alternative mobility options

The second focus of the study looked at the use of alternative mobility concepts in German fleets. Based on 21,000 fleet profiles, the study reserved this research to larger fleet operators (above 50 vehicles). 37.9% already offer alternative mobility to employees, while 35.9% expect to adopt such initiatives in the future.

The research highlights a significant contrast in the popularity for e-Scooters, with 93.3% of fleet managers expressing no interest in having them as part of the mobility mix and yet 57.3% of company car drivers expressing a desire to give them a go!

Benjamin Kibies, senior automotive analyst at Dataforce and one of the report’s authors gave us his view: “I think most fleet managers, particularly those in smaller companies, do not have the role of a mobility manager. In many cases, managing the fleet is only one role in a larger job description. This leaves them little time to investigate new mobility concepts.

Then again, when looking at alternatives such as company bikes or company car sharing, we see adoption rates increasing rapidly. So at this point, e-scooters might be too new to be broadly adopted for corporate mobility. The likelihood is that in 2-3 years we’ll see a completely different result.”

Authored by: Alison Pittaway