PSA launches mobility platform Free2Move in the U.S.
Car manufacturer PSA has now officially launched its mobility brand Free2Move in the North American market. Free2Move is a smartphone-based mobility aggregation platform positioned to meet changing customer demands with regard to mobility. Seattle is the first U.S. city where Free2Move is available.
Via Free2Move users in Seattle can compare the location, characteristics and operating costs of available transportation options, including multibrand offerings from Car2go, Zipcar then TravelCar. Free2Move will also be adding several bike sharing services, including Ofo Bike, Lime Bike and Spin Bike.
“The decision to launch a service that helps people move around in the most efficient way underscores our commitment to the future of PSA Group,” said PSA’s North America President and CEO, Larry Dominique. “As mobility services evolve and innovate based on the way people think about and consume mobility, bringing Free2Move stateside provides us with a unique way to address consumer demands, as well as a flexible platform to roll out future products.”
Free2Move is rapidly expanding throughout Europe and is currently available in 7 countries in France, Spain, Germany, the United Kingdom, Italy, Austria and Sweden. In Europe the mobility platform currently has 400,000 customers and some thirty operators. According to Automotive News Europe, PSA is aiming to make Free2Move the primary mobility services platform worldwide by 2030.
“We’re pleased to announce that we will begin our North American operations in Seattle,” said PSA Group Senior Vice President of Mobility, Brigitte Courtehoux. “As we begin to add more providers and roll out to new cities, Free2Move will enrich the lives of Americans who embrace innovative, non-traditional forms of transportation.”