21 Aug 18

1 in 5 new cars in Spain is Fleet

For the third month this year, the Spanish True Fleet market grew by more than 20% in July – also the third month in a row True Fleets outperformed the Spanish Private market (+10.2%), Dataforce figures show. “Fleet obviously matters more and more”, says analyst Christian Spahn. 

As a result of that growing importance, the True Fleet segment represented 20.1% of all cars sold in Spain for the year to date (January to July) – its highest-ever share. With Rental companies, Dealerships and Manufacturers also significantly (+36.1%) increasing their business, the Total Market achieved a surplus of 18.6% in July. The monthly total was only just below 137,000 new car registrations.

Top 10 brands
The two leading True Fleet brands have been increasing their Fleet volume steadily since February, with VW up 60.1% and Renault up 70.6% in July, compared to the same month last year. Audi (+23.8%) was just 6 units ahead of Toyota (+112.4%), up 8 places to 4th position. This was thanks in large part to the stellar performance of the Toyota Auris, up 8 places in the Compact Car segment, behind only the Renault Megane.  

Another strong climber among Compact Cars was the Fiat Tipo (+111.8%) from 9th to 6th place – achieving both its highest volume and largest market share on the Spanish True Fleet market ever. Nissan dropped 15.3%, from 1st to 5th place, followed by Peugeot, SEAT and BMW. Mercedes (-30%) and Ford (-26.2%) had a hard time of it at the bottom of the Top 10. 
Fuel types 
As elsewhere in Europe, diesels are losing ground in Spain: down 12.8 percentage points (pp) in the True Fleet segment, compared to the previous July. Petrol was up 6.1 pp. Thanks in part to the success of the Auris (sold only as a hybrid in Spain), hybrids were up 4.3 pp to 9.3%, the segment's second-highest value ever. 

The share of bivalent powertrains (CNG/LPG plus petrol) jumped from 0.4% to 2.7%, a new record for Spanish True Fleets. The biggest part of that growth came from the Fiat Tipo, with more than 80% of vehicles sold equipped with the 1.4T Bifuel engine. Other contributors to this trend: SEAT, with bivalent Ibizas and Leons, and Dacia, with bivalent Dokkers and Lodgys. 

Taxi strike

Spain's taxi strike of early August (pictured: striking taxis in Barcelona) was the cue for Dataforce to examine this segment of the market. The strike was a protest against a court decision confirming ride-hailing companies may obtain VTC licenses (tourism vehicle licenses that are much cheaper than taxi licenses). “The country's national taxi association Antaxi and the Spanish government have now agreed that drivers on platforms such as Uber and Taxify should only get one license for every 30 given to taxi drivers”, says Mr Spahn. 

So, which models are most popular on the Spanish Taxi market? For the first seven months of 2018, the answers are as follows: (1) Toyota Prius Plus, (2) Dacia Lodgy and (3) Fiat Tipo – up from 12th place by more than doubling its volume compared to the same period last year. 

Overall taxi registrations increased by 17% in July and 11% year to date. As Mr Spahn points out, the Spanish taxi market has a special preference for alternative fuel types: “With a share of 27.7% for the year to date, Hybrids are more than three times as prevalent as in the total for True Fleets (8.0%). And the bivalent share of 1.8% in True Fleets is nowhere near to the one for Taxis (19.8%)”.

Authored by: Frank Jacobs