Advertorial
10 Oct 18

Connected cars bring value today

We live in a fast-moving world where technology moves at an exponential pace. As consumers and businesses, we have two choices: either to be silent observers of these changes or use them for our benefit. For the mobility industry, this change is called the Connected Car.

What is the Connected Car?

The Connected Car is the collection of data from the vehicle, its processing and the building of applications around it. It has the potential to improve the way we live, work and play.

This can include the vehicle’s GPS location, information about how it is driven such as speed and acceleration, the engine and sensors in the vehicle measuring the status of temperature, brakes, oil-level, battery, etc.

The benefits of the Connected Car

Using this data, applications can deliver a range of benefits to drivers, owners and to the industry that serves them. These include everything from enhanced audio entertainment, smartphone apps and navigation, to roadside assistance, contextual help or offers (e.g. automatic fuel promotion alerts or automatic payments), parking apps and vehicle diagnostics.

For example, pulling data from different brands, types and age of vehicles will give fleet and mobility managers a transparent view of the complete fleet. In turn, they will be able to manage their fleet more efficiently and offer new services to their customers. Customer service is also bound to improve because of a newly-gained ability to plan (pro-active) maintenance, help faster with breakdowns, and take action in case of crashes.

How long are you willing to wait?

If all manufactures decide to have the right connectivity in their cars today, it will still take two to three years before these cars are produced and roll of the production line.

Assuming the OEM is also opening up the data in the right way for third parties, you are then facing the renewal rate of car-fleets. Typically, a car will stay in the fleet four to five years.

So, is the most optimistic scenario for being able to use OEM connectivity for the whole fleet six years? Then the next question is, do you want to wait that long as an employee/driver and can you wait that long as a business or car service provider?

What the future holds

It is connected vehicle data that will ensure new developments in (C)-ITS, smarter logistics and smarter cities. Without the Connected Car, drivers will not see any new developments in mobility services.

The added value of the current telematics suppliers will change from pure hardware vendors to pure Software-as-a-Software and platform companies. Fleet and mobility managers that adopt connected vehicle technology quickly will have an advantage over the ones that don’t, as they can create more efficient business processes, new and improved services, and ultimately have more satisfied customers.

Have you decided you don’t want to wait any longer and you want to learn how we can help you make the best of the Connected Car tomorrow?

Get in touch.

More information: telematics.tomtom.com/connectedcar