Infiniti: The fast-growing premium car brand that fits your corporate fleet
Not many car manufacturers will be able to claim growth of almost 150% in 2016. Yes, Infiniti is growing very fast.
Volumes are still small but the premium arm of Japanese carmaker Nissan is concentrating on getting the foundations right to grow. This year Infiniti forecasts three times more than its sales total last year in Europe and at the end of the year 2017 the percentage of growth will be one of the biggest of the automotive industry.
For the past two years, the focus for Infiniti has been on expanding its dealer network. The company currently has more than 90 sales outlets in Europe and is expected to quickly increase up to 120 at the end first quarter of 2017 and will look for support from the other brands within the group - Renault and Nissan – in order to have the right coverage, manage customer expectations and ensure that all have a service point close to them.
2016 has been a milestone year for Infiniti models with the launch of the Q30 and QX30, which enabled the brand volumes in the main markets of Europe to increase quickly.
The newest and key product of the Infiniti range is the British built Infiniti Q30; designed, engineered and manufactured in Britain (Sunderland). Infiniti’s first ever active compact model has been named as best Euro NCAP Small Family Car of the Year 2015. This underlines the fact that Infiniti is a compelling choice for safety with its advanced technology, without compromising cutting edge design and performance.
On the market since the end of 2016 is the stunning new Q60 sports coupe complete with a choice of either an efficient 2.0 litre petrol engine or the powerful all new 3.0 litre V6 with 400HP and all-wheel drive.
In a homogenized world, Infiniti stands for something different. Underneath the head-turning style of every vehicle beats a heart of pure performance and an interior devoted to contemporary luxury. Catering for the needs of businesses large and small, as well as diplomats, embassies and international organizations, Infiniti offers a different kind of company car for a different kind of business driver.
The current Q50 sedan, launched in 2014, has also been an important car for Infiniti, and although the popularity of the D-segment is waning in Europe Infiniti believes there will always be a need for this type of vehicle in fleets.
The firm's next-generation 2.0-litre petrol engine technology, the VC-Turbo (Variable Compression Turbo) was unveiled at the Paris Motor Show in September 2016, and according to Infiniti it promises to offer the torque and efficiency of an advanced diesel powertrain - without the equivalent emissions.
In December 2016 Infiniti was able to report a new sales record with 204,000 vehicles sold, of which more than 15,000 units in Europe - up 143 % from the same period last year. This is largely driven by excellent reception of Infiniti’s all-new Q30 and QX30 compact entries by the company’s customers.