Eddy Haesendonck is new BMW Belux President and CEO

Current Commercial Director at BMW Group Belux Eddy Haesendonck succedes Peter Henrich in his position of President and CEO of the Belgian-Luxemburg NSC with immediate effect. Mr Henrich has been called back to Munich, where he takes on the function of Senior Vice-President Product Management.

Mr Haesendonck is 47 years of age and joined the company 20 years ago. He started in 1997 as After Sales Manager for BMW Motorrad Belux, before becoming Sales Manager at Mini Belux. Between 2012 and 2015 he was Area Manager Mini for the region APAC and Africa.

Picture copyright: BMW, 2018